{"id":1154,"date":"2026-04-08T18:02:57","date_gmt":"2026-04-08T10:02:57","guid":{"rendered":"https:\/\/flavorfiesta.foodiesconnect.net\/ja\/tutorial-pest-analysis-strategy-non-analysts\/"},"modified":"2026-04-08T18:02:57","modified_gmt":"2026-04-08T10:02:57","slug":"tutorial-pest-analysis-strategy-non-analysts","status":"publish","type":"post","link":"https:\/\/flavorfiesta.foodiesconnect.net\/ja\/tutorial-pest-analysis-strategy-non-analysts\/","title":{"rendered":"\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\uff1aPEST\u5206\u6790\u2015\u2015\u672a\u52a0\u5de5\u30c7\u30fc\u30bf\u304b\u3089\u975e\u5c02\u9580\u5bb6\u5411\u3051\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u3078"},"content":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306f\u9032\u5316\u3057\u3001\u898f\u5236\u304c\u5909\u308f\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u4e00\u591c\u306b\u3057\u3066\u5909\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5916\u90e8\u8981\u56e0\u3092\u660e\u78ba\u306b\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u8996\u70b9\u304c\u306a\u3051\u308c\u3070\u3001\u7d44\u7e54\u306f\u53e4\u304f\u306a\u3063\u305f\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u304cPEST\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u7406\u7531\u3067\u3059\u3002\u7d44\u7e54\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5c02\u9580\u306e\u6226\u7565\u5bb6\u304c\u983b\u7e41\u306b\u4f7f\u7528\u3059\u308b\u3082\u306e\u306e\u3001\u8a08\u753b\u306e\u660e\u78ba\u5316\u3092\u6c42\u3081\u308b\u8ab0\u3082\u304c\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u672a\u52a0\u5de5\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u6bb5\u968e\u304b\u3089\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u7acb\u6848\u3059\u308b\u6bb5\u968e\u307e\u3067\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u89e3\u3057\u307e\u3059\u3002\u7d4c\u6e08\u5b66\u306e\u5b66\u4f4d\u3084\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u80cc\u666f\u304c\u306a\u304f\u3066\u3082\u3001\u52b9\u679c\u7684\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u7126\u70b9\u306f\u5b9f\u8df5\u7684\u306a\u5fdc\u7528\u3067\u3042\u308a\u3001\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u30d3\u30b8\u30cd\u30b9\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u63a5\u7d50\u3073\u3064\u304f\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3059\u30024\u3064\u306e\u4e3b\u8981\u306a\u6b21\u5143\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u6226\u7565\u3001\u305d\u3057\u3066\u30ce\u30a4\u30ba\u306e\u4e2d\u304b\u3089\u4fe1\u53f7\u3092\u62bd\u51fa\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u63a2\u6c42\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image aligncenter\"><img alt=\"Hand-drawn infographic illustrating PEST Analysis framework: Political, Economic, Social, and Technological factors with icons, data collection workflow, priority scoring matrix, and strategy conversion steps for business planning\" decoding=\"async\" src=\"https:\/\/flavorfiesta.foodiesconnect.net\/wp-content\/uploads\/2026\/04\/pest-analysis-infographic-hand-drawn-strategy-guide.jpg\"\/><\/figure>\n<h2>\ud83e\uddd0 PEST\u5206\u6790\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>PEST\u306f\u3001\u653f\u6cbb\u7684\uff08Political\uff09\u3001\u7d4c\u6e08\u7684\uff08Economic\uff09\u3001\u793e\u4f1a\u7684\uff08Social\uff09\u3001\u6280\u8853\u7684\uff08Technological\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u7d44\u7e54\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5916\u90e8\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4f01\u696d\u5185\u306e\u5f37\u307f\u3084\u5f31\u307f\u306b\u6ce8\u76ee\u3059\u308b\u5185\u90e8\u76e3\u67fb\u3068\u306f\u7570\u306a\u308a\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5916\u90e8\u3092\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u6b21\u306e\u554f\u3044\u306b\u7b54\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\uff1a<em>\u300c\u79c1\u305f\u3061\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u304c\u3001\u5bfe\u5fdc\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5916\u90e8\u3067\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<\/em><\/p>\n<ul>\n<li><strong>\u653f\u6cbb\u7684\uff1a<\/strong>\u653f\u5e9c\u306e\u884c\u52d5\u3001\u8cbf\u6613\u5236\u9650\u3001\u7a0e\u5236\u653f\u7b56\u3001\u52b4\u50cd\u6cd5\u3002<\/li>\n<li><strong>\u7d4c\u6e08\u7684\uff1a<\/strong>\u7d4c\u6e08\u6210\u9577\u3001\u91d1\u5229\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u3001\u30a4\u30f3\u30d5\u30ec\u7387\u3002<\/li>\n<li><strong>\u793e\u4f1a\u7684\uff1a<\/strong>\u6587\u5316\u7684\u30c8\u30ec\u30f3\u30c9\u3001\u4eba\u53e3\u5897\u52a0\u3001\u5e74\u9f62\u69cb\u6210\u3001\u5065\u5eb7\u5fd7\u5411\u3002<\/li>\n<li><strong>\u6280\u8853\u7684\uff1a<\/strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u901f\u5ea6\u3001\u81ea\u52d5\u5316\u3001\u7814\u7a76\u958b\u767a\u6d3b\u52d5\u3001\u6280\u8853\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306f\u72ed\u3044\u8996\u91ce\u306b\u9665\u308b\u306e\u3092\u9632\u3052\u307e\u3059\u3002\u69cb\u9020\u7684\u306a\u8996\u70b9\u3092\u5f37\u3044\u308b\u3053\u3068\u3067\u3001\u8a08\u753b\u6bb5\u968e\u3067\u91cd\u5927\u306a\u5916\u90e8\u306e\u8105\u5a01\u3084\u6a5f\u4f1a\u3092\u898b\u9003\u3059\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<h2>\ud83c\udfd7\ufe0f 4\u3064\u306e\u67f1\u306e\u8aac\u660e<\/h2>\n<p>\u5404\u8981\u7d20\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u5404\u67f1\u306f\u5916\u90e8\u5f71\u97ff\u306e\u7570\u306a\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u5404\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u3092\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u653f\u6cbb\u7684\u8981\u56e0 \ud83c\udfdb\ufe0f<\/h3>\n<p>\u653f\u5e9c\u306e\u5b89\u5b9a\u6027\u3068\u653f\u7b56\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u904b\u55b6\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u3057\u3070\u3057\u3070\u6700\u3082\u5909\u52d5\u304c\u5927\u304d\u304f\u3001\u5e38\u306b\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u7a0e\u5236\u653f\u7b56\uff1a<\/strong>\u6cd5\u4eba\u7a0e\u306e\u5909\u66f4\u306f\u3001\u5229\u76ca\u7387\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u52b4\u50cd\u6cd5\uff1a<\/strong>\u6700\u4f4e\u8cc3\u91d1\u306e\u898b\u76f4\u3057\u3084\u52b4\u50cd\u7d44\u5408\u306e\u898f\u5236\u306f\u3001\u904b\u55b6\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u8cbf\u6613\u5236\u9650\uff1a<\/strong>\u95a2\u7a0e\u3001\u8f38\u51fa\u7981\u6b62\u3001\u5272\u5f53\u91cf\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3084\u8f38\u5165\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u74b0\u5883\u898f\u5236\uff1a<\/strong>\u6392\u51fa\u30ac\u30b9\u3084\u5ec3\u68c4\u7269\u51e6\u7406\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30b3\u30b9\u30c8\u3002<\/li>\n<li><strong>\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\uff1a<\/strong>\u5185\u4e71\u306e\u30ea\u30b9\u30af\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u653f\u6a29\u306b\u3088\u308b\u653f\u7b56\u306e\u5909\u66f4\u3002<\/li>\n<\/ul>\n<h3>2. \u7d4c\u6e08\u7684\u8981\u56e0 \ud83d\udcb0<\/h3>\n<p>\u7d4c\u6e08\u72b6\u6cc1\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u529b\u3068\u4f01\u696d\u306e\u8cc7\u91d1\u30b3\u30b9\u30c8\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7d4c\u6e08\u6210\u9577\uff1a<\/strong>GDP\u306e\u52d5\u5411\u306f\u5e02\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u304b\u7e2e\u5c0f\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3002<\/li>\n<li><strong>\u91d1\u5229\uff1a<\/strong>\u9ad8\u3044\u91d1\u5229\u306f\u501f\u308a\u5165\u308c\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u3001\u62e1\u5927\u3092\u920d\u5316\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30d5\u30ec\uff1a<\/strong>\u4fa1\u683c\u306e\u4e0a\u6607\u306f\u4ed5\u5165\u308c\u30b3\u30b9\u30c8\u3068\u6d88\u8cbb\u8005\u306e\u652f\u51fa\u7fd2\u6163\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<li><strong>\u70ba\u66ff\u30ec\u30fc\u30c8\uff1a<\/strong>\u539f\u6750\u6599\u306e\u8f38\u5165\u3084\u56fd\u969b\u7684\u306a\u8ca9\u58f2\u3092\u884c\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u53ef\u51e6\u5206\u6240\u5f97\uff1a<\/strong>\u5bb6\u5ead\u304c\u5fc5\u9808\u3067\u306a\u3044\u652f\u51fa\u306b\u4f7f\u3048\u308b\u91d1\u984d\u3002<\/li>\n<\/ul>\n<h3>3. \u793e\u4f1a\u7684\u8981\u56e0 \ud83d\udc65<\/h3>\n<p>\u4eba\u53e3\u7d71\u8a08\u3068\u6587\u5316\u7684\u306a\u614b\u5ea6\u304c\u9700\u8981\u3092\u5f62\u4f5c\u308b\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u80cc\u5f8c\u306b\u3042\u308b\u300c\u8ab0\u304c\u300d\u300c\u306a\u305c\u300d\u3068\u3044\u3046\u554f\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u5897\u52a0\uff1a<\/strong>\u6f5c\u5728\u5e02\u5834\u306e\u898f\u6a21\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/li>\n<li><strong>\u5e74\u9f62\u69cb\u6210\uff1a<\/strong>\u9ad8\u9f62\u5316\u3057\u305f\u4eba\u53e3\u306f\u82e5\u5e74\u5c64\u304c\u591a\u3044\u305f\u3081\u306e\u4eba\u53e3\u3068\u306f\u7570\u306a\u308b\u88fd\u54c1\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002<\/li>\n<li><strong>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u30c8\u30ec\u30f3\u30c9\uff1a<\/strong>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u30b7\u30d5\u30c8\u3002<\/li>\n<li><strong>\u4ed5\u4e8b\u306b\u5bfe\u3059\u308b\u59ff\u52e2\uff1a<\/strong>9\u6642\u304b\u30895\u6642\u306e\u52e4\u52d9\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3084\u30ae\u30b0\u7d4c\u6e08\u3078\u306e\u53c2\u52a0\u306b\u5bfe\u3059\u308b\u898b\u65b9\u3002<\/li>\n<li><strong>\u5065\u5eb7\u3068\u5b89\u5168\uff1a<\/strong>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u885b\u751f\u57fa\u6e96\u3084\u5b89\u5168\u5bfe\u7b56\u306e\u5909\u5316\u3002<\/li>\n<\/ul>\n<h3>4. \u6280\u8853\u7684\u8981\u56e0 \ud83d\udcbb<\/h3>\n<p>\u6280\u8853\u306f\u52b9\u7387\u6027\u3092\u9ad8\u3081\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u5275\u51fa\u3059\u308b\u3002\u307e\u305f\u3001\u4e00\u591c\u306b\u3057\u3066\u65e2\u5b58\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u7834\u58ca\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u901f\u5ea6\uff1a<\/strong>\u696d\u754c\u306f\u3069\u308c\u307b\u3069\u901f\u304f\u5909\u5316\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li><strong>\u81ea\u52d5\u5316\uff1a<\/strong>\u4eba\u9593\u306e\u52b4\u50cd\u3092\u6a5f\u68b0\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u7f6e\u304d\u63db\u3048\u308b\u53ef\u80fd\u6027\u3002<\/li>\n<li><strong>\u7814\u7a76\u958b\u767a\uff1a<\/strong> \u65b0\u6280\u8853\u3078\u306e\u516c\u5171\u304a\u3088\u3073\u6c11\u9593\u306e\u652f\u51fa\u3002<\/li>\n<li><strong>\u6280\u8853\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff1a<\/strong>\u30b0\u30ea\u30fc\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u5bfe\u3059\u308b\u653f\u5e9c\u52a9\u6210\u91d1\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30d5\u30e9\uff1a<\/strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a2\u30af\u30bb\u30b9\u3001\u7269\u6d41\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u307e\u305f\u306f\u30a8\u30cd\u30eb\u30ae\u30fc\u7db2\u306e\u53ef\u7528\u6027\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udce5 \u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6<\/h2>\n<p>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u5206\u6790\u306e\u57fa\u76e4\u3067\u3059\u3002\u6b63\u78ba\u306a\u60c5\u5831\u304c\u306a\u3051\u308c\u3070\u3001\u7d50\u679c\u3068\u3057\u3066\u5c0e\u304b\u308c\u308b\u6226\u7565\u306f\u8aa4\u308a\u3092\u542b\u3080\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3042\u308a\u3001\u4e0d\u8981\u306a\u30ce\u30a4\u30ba\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u6700\u65b0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u60c5\u5831\u306e\u51fa\u3069\u3053\u308d<\/h3>\n<p>\u5358\u4e00\u306e\u60c5\u5831\u6e90\u306b\u983c\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u8907\u6570\u306e\u60c5\u5831\u6e90\u3092\u7167\u5408\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4ee5\u4e0b\u306f\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u653f\u5e9c\u51fa\u7248\u7269\uff1a<\/strong>\u56fd\u52e2\u8abf\u67fb\u30c7\u30fc\u30bf\u3001\u7d4c\u6e08\u5831\u544a\u66f8\u3001\u7acb\u6cd5\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3002<\/li>\n<li><strong>\u696d\u754c\u30ec\u30dd\u30fc\u30c8\uff1a<\/strong>\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306f\u3057\u3070\u3057\u3070\u8a73\u7d30\u306a\u30bb\u30af\u30bf\u30fc\u5206\u6790\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u30cb\u30e5\u30fc\u30b9\u5831\u9053\u6a5f\u95a2\uff1a<\/strong>\u91d1\u878d\u30fb\u30d3\u30b8\u30cd\u30b9\u7cfb\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u898f\u5236\u5909\u66f4\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u66f4\u65b0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u5b66\u8853\u8ad6\u6587\uff1a<\/strong>\u793e\u4f1a\u7684\u30c8\u30ec\u30f3\u30c9\u3084\u7d4c\u6e08\u7406\u8ad6\u306e\u6df1\u3044\u5206\u6790\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u7af6\u5408\u5206\u6790\uff1a<\/strong>\u7af6\u5408\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3084\u5e74\u6b21\u5831\u544a\u66f8\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u6226\u7565\u7684\u7126\u70b9\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u30c7\u30fc\u30bf\u306e\u7d5e\u308a\u8fbc\u307f<\/h3>\n<p>\u3059\u3079\u3066\u306e\u60c5\u5831\u304c\u95a2\u4fc2\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5229\u7528\u53ef\u80fd\u306a\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u3001\u3042\u306a\u305f\u306e\u7279\u5b9a\u306e\u72b6\u6cc1\u306b\u9069\u7528\u53ef\u80fd\u306a\u3082\u306e\u3092\u7d5e\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u57fa\u6e96\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n<ul>\n<li><strong>\u95a2\u9023\u6027\uff1a<\/strong>\u3053\u306e\u8981\u56e0\u306f\u3001\u79c1\u305f\u3061\u306e\u696d\u754c\u3084\u5730\u57df\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u304b\uff1f<\/li>\n<li><strong>\u7dca\u6025\u6027\uff1a<\/strong>\u3053\u308c\u306f\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u304b\u3001\u305d\u308c\u3068\u3082\u77ed\u671f\u7684\u306a\u5909\u52d5\u3067\u3059\u304b\uff1f<\/li>\n<li><strong>\u5f71\u97ff\u5ea6\uff1a<\/strong>\u3053\u306e\u8981\u56e0\u304c\u5909\u5316\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u5f71\u97ff\u306f\u3069\u308c\u307b\u3069\u6df1\u523b\u306b\u306a\u308a\u307e\u3059\u304b\uff1f<\/li>\n<li><strong>\u4fe1\u983c\u6027\uff1a<\/strong>\u3053\u306e\u60c5\u5831\u306e\u51fa\u6240\u306f\u3069\u308c\u307b\u3069\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u304b\uff1f<\/li>\n<\/ul>\n<h2>\ud83c\udf9b\ufe0f \u30c7\u30fc\u30bf\u51e6\u7406\uff1a\u30b7\u30b0\u30ca\u30eb\u3068\u30ce\u30a4\u30ba<\/h2>\n<p>\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001\u6b21\u306b\u76f4\u9762\u3059\u308b\u8ab2\u984c\u306f\u305d\u306e\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u3067\u3059\u3002\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306f\u3001\u898b\u3064\u304b\u3063\u305f\u3059\u3079\u3066\u306e\u4e8b\u5b9f\u3092\u5217\u6319\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u6226\u7565\u7684\u306a\u5bfe\u5fdc\u3092\u8981\u3059\u308b\u8981\u56e0\u306b\u6ce8\u76ee\u3059\u3079\u304d\u3067\u3059\u3002\u6211\u3005\u306f\u3001\u767a\u898b\u3092\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u305f\u3081\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30de\u30c8\u30ea\u30af\u30b9\u306e\u4f7f\u7528\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<p>\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3092\u6574\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u4ee5\u4e0b\u306e\u8868\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8981\u56e0<\/th>\n<th>\u5f71\u97ff\u5ea6\uff081\uff5e5\uff09<\/th>\n<th>\u767a\u751f\u78ba\u7387\uff081\uff5e5\uff09<\/th>\n<th>\u512a\u5148\u5ea6\u30b9\u30b3\u30a2<\/th>\n<th>\u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65b0\u3057\u3044\u7a0e\u5236\u898f\u5247<\/td>\n<td>5<\/td>\n<td>4<\/td>\n<td>20<\/td>\n<td>\u306f\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316<\/td>\n<td>2<\/td>\n<td>3<\/td>\n<td>6<\/td>\n<td>\u3044\u3044\u3048<\/td>\n<\/tr>\n<tr>\n<td>\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u5909\u5316<\/td>\n<td>5<\/td>\n<td>5<\/td>\n<td>25<\/td>\n<td>\u306f\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30b9\u30b3\u30a2\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u8cea\u7684\u306a\u63a8\u6e2c\u304b\u3089\u5b9a\u91cf\u7684\u306a\u512a\u5148\u9806\u4f4d\u3078\u3068\u79fb\u884c\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044\u30b9\u30b3\u30a2\u306f\u3001\u76f4\u3061\u306b\u6ce8\u76ee\u3092\u8981\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u304c\u3042\u308b\u8981\u56e0\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4f4e\u3044\u30b9\u30b3\u30a2\u306e\u8981\u56e0\u306f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308c\u3070\u3088\u3044\u3082\u306e\u306e\u3001\u76f4\u3061\u306b\u6226\u7565\u7684\u306a\u8ee2\u63db\u3092\u8981\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\ud83d\ude80 \u6d1e\u5bdf\u3092\u6226\u7565\u3078\u3068\u5909\u63db\u3059\u308b<\/h2>\n<p>\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u7d50\u679c\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u4fa1\u5024\u306f\u3001\u6d1e\u5bdf\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5206\u6790\u3068\u5b9f\u884c\u306e\u9593\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/h3>\n<p>\u9ad8\u512a\u5148\u5ea6\u306e\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u3001\u7570\u306a\u308b\u672a\u6765\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3055\u307e\u3056\u307e\u306a\u7d50\u679c\u306b\u5099\u3048\u308b\u305f\u3081\u306b\u300c\u3082\u3057\uff5e\u306a\u3089\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u6700\u826f\u306e\u30b7\u30ca\u30ea\u30aa\uff1a<\/strong>\u7d4c\u6e08\u6210\u9577\u304c\u52a0\u901f\u3057\u3001\u898f\u5236\u304c\u6709\u5229\u306a\u65b9\u5411\u3078\u3068\u5909\u308f\u308b\u3002<\/li>\n<li><strong>\u6700\u60aa\u306e\u30b7\u30ca\u30ea\u30aa\uff1a<\/strong>\u4e0d\u6cc1\u304c\u8a2a\u308c\u3001\u8cbf\u6613\u969c\u58c1\u304c\u8457\u3057\u304f\u5897\u52a0\u3059\u308b\u3002<\/li>\n<li><strong>\u6700\u3082\u53ef\u80fd\u6027\u304c\u9ad8\u3044\uff1a<\/strong>\u5b89\u5b9a\u3057\u305f\u898f\u5236\u74b0\u5883\u306e\u3082\u3068\u3067\u306e\u4e2d\u7a0b\u5ea6\u306e\u6210\u9577\u3002<\/li>\n<\/ul>\n<p>\u5404\u30b7\u30ca\u30ea\u30aa\u306b\u3064\u3044\u3066\u3001\u7d44\u7e54\u304c\u53d6\u308b\u3079\u304d\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u5b9a\u7fa9\u3059\u308b\u3002\u3053\u306e\u6e96\u5099\u306b\u3088\u308a\u3001\u5b9f\u969b\u306e\u51fa\u6765\u4e8b\u304c\u8d77\u304d\u305f\u969b\u306e\u53cd\u5fdc\u6642\u9593\u304c\u77ed\u7e2e\u3055\u308c\u308b\u3002<\/p>\n<h3>SWOT\u306e\u7d71\u5408<\/h3>\n<p>\u5916\u90e8\u306e\u767a\u898b\u3092\u5185\u90e8\u306e\u80fd\u529b\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3002SWOT\u5206\u6790\uff08\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\uff09\u306fPEST\u5206\u6790\u306e\u81ea\u7136\u306a\u88dc\u5b8c\u3068\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u6a5f\u4f1a\uff1a<\/strong>\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u5916\u90e8\u306e\u30c8\u30ec\u30f3\u30c9\u3002<\/li>\n<li><strong>\u8105\u5a01\uff1a<\/strong>\u5bfe\u7b56\u3092\u8b1b\u3058\u306a\u3044\u5834\u5408\u3001\u81ea\u793e\u306b\u640d\u5bb3\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5916\u90e8\u306e\u30c8\u30ec\u30f3\u30c9\u3002<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u3001\u3082\u3057<strong>\u793e\u4f1a\u7684<\/strong>\u30c8\u30ec\u30f3\u30c9\u304c\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3092\u793a\u3057\u3066\u3044\u308b\uff08PEST\uff09\u3001\u304b\u3064\u81ea\u793e\u304c\u5f37\u529b\u306a\u7814\u7a76\u958b\u767a\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u308b\uff08SWOT\u306e\u5f37\u307f\uff09\u5834\u5408\u3001\u305d\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u65b0\u3057\u3044\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u5c55\u958b\u3059\u308b\u6226\u7565\u304c\u53d6\u3089\u308c\u308b\u3002<\/p>\n<h3>\u30ea\u30bd\u30fc\u30b9\u914d\u5206<\/h3>\n<p>\u512a\u5148\u5ea6\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u6642\u9593\u3068\u8cc7\u91d1\u3092\u3069\u3053\u306b\u6295\u8cc7\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002\u3082\u3057<strong>\u6280\u8853\u7684<\/strong>\u8981\u56e0\u304c\u5927\u304d\u306a\u8105\u5a01\u3092\u3082\u305f\u3089\u3059\u5834\u5408\u3001\u8fd1\u4ee3\u5316\u306b\u5411\u3051\u3066\u4e88\u7b97\u3092\u914d\u5206\u3059\u308b\u3002\u3082\u3057<strong>\u653f\u6cbb\u7684<\/strong>\u8981\u56e0\u304c\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u30ed\u30d3\u30fc\u6d3b\u52d5\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30c1\u30fc\u30e0\u306b\u6295\u8cc7\u3059\u308b\u3002<\/p>\n<h2>\ud83d\udeab \u907f\u3051\u308b\u3079\u304d\u4e00\u822c\u7684\u306a\u30df\u30b9<\/h2>\n<p>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30c1\u30fc\u30e0\u3067\u3055\u3048\u3001\u3053\u306e\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u8aa4\u308a\u3092\u72af\u3059\u3053\u3068\u304c\u3042\u308b\u3002\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3078\u306e\u610f\u8b58\u304c\u3001\u51fa\u529b\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3059\u308b\u52a9\u3051\u306b\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4e00\u822c\u7684\u306a\u5206\u6790\uff1a<\/strong>\u300c\u6280\u8853\u306f\u5909\u5316\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u5e83\u7bc4\u306a\u767a\u8a00\u3092\u907f\u3051\u3001\u5177\u4f53\u7684\u306b\u8ff0\u3079\u308b\u3002\u305f\u3068\u3048\u3070\u300cAI\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u5165\u9580\u30ec\u30d9\u30eb\u306e\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u8077\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u300d\u306a\u3069\u3002<\/li>\n<li><strong>\u76f8\u4e92\u95a2\u4fc2\u3092\u7121\u8996\u3059\u308b\uff1a<\/strong>\u8981\u56e0\u306f\u3057\u3070\u3057\u3070\u91cd\u8907\u3059\u308b\u3002\u7d4c\u6e08\u306e\u4e0d\u6cc1\u306f\u653f\u6cbb\u7684\u4e0d\u5b89\u5b9a\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u95a2\u4fc2\u3092\u8a8d\u8b58\u3059\u308b\u3002<\/li>\n<li><strong>\u53e4\u304f\u306a\u3063\u305f\u30c7\u30fc\u30bf\uff1a<\/strong>3\u5e74\u524d\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u6765\u5e74\u306e\u5e02\u5834\u3092\u4e88\u6e2c\u3059\u308b\u3002\u3059\u3079\u3066\u306e\u60c5\u5831\u6e90\u304c\u6700\u65b0\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li><strong>\u5185\u90e8\u30d0\u30a4\u30a2\u30b9\uff1a<\/strong>\u65e2\u5b58\u306e\u4fe1\u5ff5\u3092\u88cf\u4ed8\u3051\u308b\u30c7\u30fc\u30bf\u3060\u3051\u306b\u6ce8\u76ee\u3059\u308b\u3002\u4eee\u8aac\u3092\u7591\u554f\u8996\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6b53\u8fce\u3059\u308b\u3002<\/li>\n<li><strong>\u4e00\u5ea6\u9650\u308a\u306e\u4f5c\u696d\uff1a<\/strong> \u5206\u6790\u3092\u4e00\u5ea6\u9650\u308a\u306e\u51fa\u6765\u4e8b\u3068\u3057\u3066\u6271\u3046\u3002\u74b0\u5883\u306f\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u5206\u6790\u306f\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h2>\ud83c\udf0d 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